This week's episode talks to marketing expert Kacy Mackreth of Leeds Becket University about her research into the marketing (or lack thereof) of rugby below the Super League level. What went wrong with the licensing, or franchise, model and how badly did the Middle-Eight play-off formula turn out?
You can find the article that Kacy and Alex Bond have published about their research here at Managing Sport and Leisure [paywall warning], while they have also outlined their findings on a blogpost here. You can follow Kacy on Twitter here.