This latest episode examines the curious case of the death that never happened. 'Rugby League is dying' has been a refrain that has dogged the sport throughout its history.
But rugby league hasn't died, and in fact has survived numerous attempts to kill it off, whether from rugby union, the Vichy government or self-inflicted wounds from itself.
So why does this 'meme' continue? We look at its history, ask why it has re-emerged recently, and point out that the sport is no closer to death today than it was at any other time when its imminent demise was being predicted.
Can’t keep a good meme down: the ‘Melbourne Age’ gives its verdict in 1983.